Conduct successful user interviews
Designing and conducting interviews is a crucial skill for any product manager and one of the most effective ways to test your hypotheses.
This module explores different types of interviews and delves into how to write and conduct interviews while managing biases. We will look at why we conduct User Interviews and what we are trying to learn from them. We will break down the components of an interview, and how different interview structures apply to different stages of the product lifecycle.
This module will provide you with the tools you need to create an interview script and conduct successful interviews while avoiding bias or leading,
Introduction to User Interviews
Framework: User Personas
Components Of An Interview
Building an Interview Guide
Practice: Interview Guide
Getting the Most Out of Your Interviews
Bonus Activity: Interview Practice
Download: Running a Round of Customer Interviews