Jobs To Be Done JTBD
Understand your user needs and plan innovative products and product features to meet those needs.
with Joe Leech
Jobs to be Done (JTBD) is both a process and a toolkit for putting the customers and their needs (aka jobs) at the centre of your decision-making process. It comes from the business world so is C-suite friendly as well as complimenting other user centred design approaches.
Perhaps you’ve read a blog post, seen a conference talk about JTBD, or just want to know what the fuss is about; this module will give you an overview of JTBD, when and how to use it, and tips and tricks for getting started right away.
What you'll learn
A Message from Joe
Activities: Applying the learning
Further Reading and Resources
An Introduction to JTBD
Hiring & Firing
Activity: Hiring & Firing
Answers: Hiring & Firing Activity
Reflect: Hiring and Firing
Who (or what) is your competition?
Reflect: Who are you real competitors?
Activity / Reflection: Ladder Exercise
JTBD - Two Schools of Thought
Adding to your toolkit
Functional vs. Emotional vs. Social Job Stories
Activity: Job Stories
Four Forces of Competition
Activity: Four Forces
Four Forces Activity Review
The Jobs to be Done Timeline
Activity: JTBD Timeline
Reflect: Where are there gaps in your process?
Using Jobs to be Done for Prioritisation
Using JTBD with other Prioritisation Frameworks
Jobs to be Done In Action
Final Note: The Strengths & Weaknesses of JBTD
Additional Reading Links
More from Joe Leech
Downloads: Frameworks and Slides