Jobs To Be Done JTBD
Understand your user needs and plan innovative products and product features to meet those needs.
with Joe Leech
Why JTBD?
Jobs to be Done (JTBD) is both a process and a toolkit for putting the customers and their needs (aka jobs) at the centre of your decision-making process. It comes from the business world so is C-suite friendly as well as complimenting other user centred design approaches.
Perhaps you’ve read a blog post, seen a conference talk about JTBD, or just want to know what the fuss is about; this module will give you an overview of JTBD, when and how to use it, and tips and tricks for getting started right away.
What you'll learn
Learning Objectives
A Message from Joe
Activities: Applying the learning
Further Reading and Resources
An Introduction to JTBD
Hiring & Firing
Activity: Hiring & Firing
Answers: Hiring & Firing Activity
Reflect: Hiring and Firing
Who (or what) is your competition?
Reflect: Who are you real competitors?
5 Whys
Activity / Reflection: Ladder Exercise
JTBD - Two Schools of Thought
Adding to your toolkit
Job Stories
Functional vs. Emotional vs. Social Job Stories
Activity: Job Stories
Four Forces of Competition
Activity: Four Forces
Four Forces Activity Review
The Jobs to be Done Timeline
Activity: JTBD Timeline
Reflect: Where are there gaps in your process?
Using Jobs to be Done for Prioritisation
Prioritising JTBD
Using JTBD with other Prioritisation Frameworks
Jobs to be Done In Action
Final Note: The Strengths & Weaknesses of JBTD
Additional Reading Links
More from Joe Leech
Downloads: Frameworks and Slides
Joe Leech