Hypothesis and Testing
Focus on outcomes and build valuable tests
As a product manager, how can you ensure that you are focusing on outcomes rather than outputs? How can you implement a testing structure that works for your product, your team, and your company?
This module delves into the building blocks of structuring valuable tests that, in turn, empower teams to find the best solutions. We look out how to formulate an effective hypothesis and examples of hypotheses we often overlook that can be broken down for testing (personas, assumptions, questions, solutions etc.) We also highlight best practices for lean testing and outline how to identify the right test based on the questions you are trying to answer.
Learning Objectives
Introduction to Hypothesis and Testing
Outcomes, Not Outputs!
Quiz: Focusing on Outcomes vs. Outputs
The Test Matrix
Structuring Experiments with the Test Matrix
Types Of Experiments
Self-Reflection: Running a Lean Experiment
Further Reading
Rosemary King