As a product manager, how can you ensure that you are focusing on outcomes rather than outputs? How can you implement a testing structure that works for your product, your team, and your company?

This module delves into the building blocks of structuring valuable tests that, in turn, empower teams to find the best solutions. We look out how to formulate an effective hypothesis and examples of hypotheses we often overlook that can be broken down for testing (personas, assumptions, questions, solutions etc.) We also highlight best practices for lean testing and outline how to identify the right test based on the questions you are trying to answer

What we Cover

  • 1

    Hypothesis and Testing Overview

    • Learning Objectives

    • Introduction to Hypothesis and Testing

    • Outcomes, Not Outputs!

    • Quiz: Focusing on Outcomes vs. Outputs

  • 2

    Testing and Experiments

    • The Test Matrix

    • Structuring Experiments with the Test Matrix

    • Types Of Experiments

    • Self-Reflection: Running a Lean Experiment

  • 3


    • Further Reading

Meet Your Instructor

Product Coach

Rosemary King

Rosemary started her career in political campaigns and did field organising, advance and fundraising before she left politics behind for similar jobs with gov and non-profit orgs. After struggling with bad systems and tools in both areas, Rosemary went back to grad-school at NYU Wagner and earned an MPA, specialising in management and systems analysis. After completing an independent study on digital tools for civic engagement, she was hired by non-profit tech start-up Case Commons in 2010. After time with ThoughtWorks NYC, Rosemary made the jump across the pond to join the new Pivotal Labs London office as its first Product Manager. After going freelance and focusing on consulting and training, she joined Mind the Product and built their various training product. She since moved on to a variety of FinTech roles including Head of Product at Float before becoming a full-time product coach.