Goals ultimately drive the teams and strategies involved in delivering products. It is your job as the product manager to facilitate the right conversations around goals (and involve the right people), ensure the goals are achievable, and to measure against them. 

In this module, we will cover how to define your goals, how to use metrics with goals, Goals Alignment workshop facilitation, and actionable tips on applying your goals in your day-to-day work.

What we Cover

  • 1

    Goals Alignment Basics

    • Learning Objectives

    • Introduction To Goals Alignment

    • Using Metrics with Goals

    • Quiz: Using Metrics with Goals

  • 2

    Defining Product Goals

    • Defining Your Product Goals

    • Practice: Breaking Down Goals

  • 3

    Gaining Alignment

    • How To: Facilitate a Goals Alignment Session

    • Goals Alignment Session

    • Facilitation Skill: Dump and Sort

    • Using Goals Day to Day

  • 4


    • Goals Alignment - End of Module Quiz

    • Further Reading

Meet Your Instructor

Managing Director, Mind the Product

Emily Tate

Prior to joining Mind the Product, Emily spent over 10 years in product leadership as a consultant with Pivotal Labs and product manager in the travel industry. She started her career managing software solutions for airlines before taking her experience to the traveler’s side of the journey as the product manager for a leading travel management app, TripCase. Emily is passionate about the craft of product management and loves talking about new ways to make products people love. She was listed as one of “52 Women Making an Impact in Product Management.”